Privacy Policy
Last updated: March 2026 · Effective: March 2026
1. Who We Are
This website, rowanandtheyetis.com, is operated by MindXpansion LLCon behalf of the Rowan & the Yetis book series, authored and illustrated by Misti Lantz. For questions about this policy, contact us at TheYetis@mindxpansion.ai.
2. Information We Collect
We collect only what is necessary to operate this site:
- Email address — only when you voluntarily subscribe to our newsletter.
- Usage data — anonymized analytics data (pages visited, time on site, referral source) collected through Google Analytics. No personally identifiable information is included in analytics data.
- Quiz & game interactions — the “Find Your Yeti” quiz and matching game run entirely in your browser. We do not store, transmit, or retain any quiz answers or results.
We do not collect names, addresses, payment information, or any sensitive personal data.
3. How We Use Your Information
- Newsletter email — used solely to send updates about the book, release dates, and Rowan & the Yetis news. We will never sell or share your email with third parties for marketing purposes.
- Analytics data — used to understand how visitors find and use the site so we can improve it. Data is aggregated and anonymous.
4. Third-Party Services
We use the following third-party services, each with their own privacy policies:
- ConvertKit (Kit.com) — email newsletter platform. When you subscribe, your email is stored with ConvertKit. ConvertKit Privacy Policy →
- Google Analytics — website analytics. Google may set cookies to track anonymized usage. You can opt out via Google's opt-out tool →
- Google Cloud Run — our website hosting provider. Hosting providers may log IP addresses for security purposes in standard server logs.
5. Children's Privacy (COPPA)
Rowan & the Yetis is a children's book, and while children enjoy the interactive features on this site, we do not knowingly collect any personal information from children under the age of 13.
The newsletter signup is intended for parents, caregivers, educators, and adults only. Children should not submit any personal information on this site. If you believe a child under 13 has submitted personal information to us, please contact us immediately at TheYetis@mindxpansion.ai and we will promptly delete it.
This site complies with the Children's Online Privacy Protection Act (COPPA).
6. Cookies
This site uses minimal cookies. Google Analytics may set anonymous tracking cookies. The site's interactive game runs entirely in browser memory and sets no cookies. You can disable cookies in your browser settings at any time.
7. Your Rights
You have the right to:
- Unsubscribe from our newsletter at any time using the unsubscribe link in any email.
- Request deletion of your email by contacting us at TheYetis@mindxpansion.ai.
- Opt out of Google Analytics tracking via Google's browser opt-out tool.
If you are located in the European Union or California, you may have additional rights under GDPR or CCPA. Please contact us and we will respond promptly.
8. Data Security
We take reasonable precautions to protect your information. Email data is stored securely with ConvertKit. We do not store personal data on our own servers beyond standard hosting logs.
9. Changes to This Policy
We may update this policy as our site evolves. When we do, we will update the “Last updated” date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
10. Contact Us
Questions or concerns about this Privacy Policy? We're happy to help:
MindXpansion LLC
TheYetis@mindxpansion.ai